In this class I learned how to the knowledge of the buying functionk, consequently I develop skills within trend forecasting, planning a range and its processes. So I truly understand how to identify a buyer and make my project be everything about it. It’s all about the consumer. I didn’t find it difficult to decide the price of my products because they are from a luxury brand, that is, my buyer is from the upper class. However, my collaboration is with heineken, so I wanted to be able to develop a little more affordable products for my customers. Because actually my project idea is more of an experience than my products themselves. I believe this counts for much more than what the consumer will actually buy.
At the end of the class I managed all my purposes which were my consumer, my prices and my type of product. I just needed to decide the type of fabric, because my initial idea was to use the same fabric as Moncler, without having to change the original brand. therefore, only changing the color and logo of the products. I already had in mind the development of a logo.
Therefore, I should think more about the development of my products. I didn’t want it to be that basic, but I also don’t want to change too much from the original Moncler brand.