In this class I felt that we were supposed to be more creative and organise our ideas. With the Moodboard I feel freer and I can better visualize what my collaboration will be like. The site WGSN is a great ally, because you can get a lot of images and very good reports on it, consequently I will use it for the research of my final project.
Another resource that help me a lot to organise my ideas was the mind map, because I could plan everything before I actually get to work. This helped me a lot, for example in my decision to the final 2 collaboration. At first I was going to do M&M and an artist. Now, after looking all my ideas and research, I realized that I can get a lot more information from big brands like Moncler and Heineken.
About the marketing mix, I found it a little difficult at first because I had to select a specific type of audience, place and strategy. But in the end I found it interesting, because that’s actually what matters. So I started thinking about the type of client I wanted to have and I chose to work with luxury brands.