Objective: We learnt some methods of promoting/ marketing communications. I was able to list different communication tools, identify different new media sourcesIdentify and apply at least three aspects of what advertisers do to reach consumers. I was able to understand what makes a successful social media page.
Working analysis – I think that this is most difficult for me because I did not went to this class, so I have to do everything by myself at home. I did not started this part yet, so I don’t know what will be my challenges on it. However, I was planning to do a instagram for my brand, but I think this very usual. So having something at Netflix or something new and different would be much interesting and less boring. Moncler and Heineken are two brand that have beautiful history’s behind, that people barely know. It is interesting to experience and interact with the types of activity, because it makes my work seem be real. In addition, makes me realise how much brand thing about customers and how important is to promote the product. In the end this resulted in catching up at home, by searching how I’m going to promote my products.
Things I need to improve – I need to take a look of the power points and make a plan before the start of the session so at least I know what each term mean. This could help a lot with time and understand of the class. So next time I will be fully prepared and understand what I have to do in class.